Your website may be attracting visitors…but is it helping them become customers?
This service helps business owners identify where their websites are creating friction for prospective visitors and prioritize the changes most likely to improve results.
I experience your website the way your next visitor does, following the same path they might take from search, social media, referrals, or other online sources. Then I show you exactly where that experience begins to break down and what I’d recommend improving first.
Is a Website Journey Assessment right for you?
This service is a great fit if…
✔ You’re getting some website traffic, but very few inquiries.
✔ You’re investing time in marketing but not seeing enough qualified inquiries.
✔ You’re not sure whether your website is helping or hurting conversions.
✔ You want an objective second opinion before investing in a redesign or SEO campaign.
✔ You suspect something isn’t working, but you don’t know where to start.
Common issues uncovered during a Website Journey Assessment include broken forms, confusing navigation, slow-loading pages, weak calls to action, missing trust signals, technical issues, and other points of friction that can discourage prospective customers from reaching out.
Sometimes the biggest obstacle isn’t getting more visitors. It’s making sure the visitors you already have know exactly what to do next.
This service includes:
✔ Independent assessment of your website from the perspective of a prospective visitor
✔ Screen-recorded walkthrough of findings
✔ Prioritized written report with observations and recommendations
Optional Add-on
Wanna walk through everything together? Add a 90-minute Zoom strategy session where we’ll review the findings, answer your questions, prioritize recommendations, and develop a plan for next steps.
