Back in 2018, I happened upon an awesome deal for an SEO tool from DealFuel (known as Greedeals at the time). Because I thought it would assist me in helping my clients get a head start on their SEO, I jumped on it. While I’m by no means an ‘expert’ in SEO, I believe it’s important for me to have a solid understanding of the basics. As a web designer, it’s vital to include foundational SEO for any website I build. After all, I can build the most unbelievable website in terms of design and functionality. But if no one finds it through search, what’s the point, amiright?
Yep, I’ve compiled a list of those grammar and spelling mistakes that drive teachers, employers, colleagues, etc. crazy…and mnemonic devices to help you remember the correct usage. Let’s get started with…
Your and You’re
This one’s easy! “Your” is the possessive form, showing ownership of something:
Don’t forget to put gas in your car. (What belongs to you? YOUR car.)
If you’re a small business owner just beginning to build your online presence, you may have noticed offerings of both ‘shared hosting’ and ‘Managed WordPress’ (or ‘WordPress hosting’) when searching for a company to host your website. There are some good things to be said about Managed WordPress:
- Managed WordPress servers are configured specifically for WordPress. That means even high-traffic websites can be super fast.
- Managed WordPress includes strong security measures, like built-in malware scans and hacker blocking.
- Daily backups are part of the package, with easily accessible restore points if your site fails or crashes.
It is a common misconception among small business professionals that the more content they have, the better they will rank in search results. Maybe I should say it’s a half-truth, because it’s true the more high-quality content you produce, the better you’re likely to rank. And search engines can tell the difference between quality content and poorly produced filler. So always, always, always choose quality over quantity.
What is quality content?
Simply updating your website frequently with visual content (like images or videos) and blog posts is not going to deem your content worthy by the search engines. Creating content similar to what can be found on other sites (copy/paste is a definite no-no) is not going to help your ranking. Your content needs to: