Facebook Changes 2018: The Sky is Falling!

OK, the sky isn’t really falling. But there are some major changes taking place over the course of this year at the biggest social platform on the planet.

Shades of things to come
First, Facebook vowed to crack down on what they call ‘engagement bait‘ as part of the process of improving the news feed experience for their users (they announced they were turning up the heat on things like clickbait and links to low-quality websites in the Spring of 2017). This latest change was actually announced mid-December 2017, but I’m sure implementation of it has crossed over into 2018.

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What Can SEO Do For You?

Significant Increase in Traffic Using SEO TechniquesRecently I worked with a client who wanted to increase traffic to her WordPress website. We applied some standard on-site and off-site SEO techniques to achieve the results shared here. We employed no complicated backlinking strategy and this is not an ongoing $300 monthly service. Yet we improved her web traffic by about 1250% – from an average 20 visitors per month to an average 250 visitors per month – as evidenced by the graphic above (that’s her actual 90-day graph, generated by the Google Analytics Dashboard plugin, Web Chick not included).

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Stuff I Like: Wondershare Filmora

Wondershare Filmora Video Editing Software Review

This post contains an affiliate link. I may receive a referral fee if you purchase through that link.

As video marketing became more and more a requirement of doing business online, I found myself in search of a simple but powerful video editing software tool with little to no learning curve. As a Windows user, I have Movie Maker built in, but I didn’t feel it was user-intuitive and it had some limitations on certain things I wanted to do. My attempts at video editing with WMM often led to frustration and unfinished products.

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Prime Day 2017: Amazing Deals for Your Small Business

Amazon’s Third Annual Prime Day is upon us and that means an opportunity to grab some awesome deals for your small business (and yourself!). Beginning at 9PM ET (6PM PT) on July 10, get in on thousands of lightning deals with new deals starting as often as every 5 minutes for 30 hours straight. 

What is it?

Started in 2015, Prime Day is Amazon’s annual deals event designed to be one of the world’s best days to shop, with awesome prices on everything from tech to games, home to fashion and beauty, sports to pet supplies and beyond! Here is just a sample of the deals offered during Prime Day last year (2016):

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Coming Soon to a Facebook Group Near You

With Facebook nearing 2 billion monthly active users, it’s evident that Facebook is the world’s largest social network. As Facebook’s reach becomes even more global, its intended focus over the next decade is to bring the world closer together by empowering people to build and support communities on Facebook.

Guided by that intention, the platform recognized group administrators as real community leaders on Facebook and announced this week the rollout of new features with Group admins in mind, including:

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