OK, the sky isn’t really falling. But there are some major changes taking place over the course of this year at the biggest social platform on the planet.
Shades of things to come
First, Facebook vowed to crack down on what they call ‘engagement bait‘ as part of the process of improving the news feed experience for their users (they announced they were turning up the heat on things like clickbait and links to low-quality websites in the Spring of 2017). This latest change was actually announced mid-December 2017, but I’m sure implementation of it has crossed over into 2018.