OK, the sky isn’t really falling. But there are some major changes taking place over the course of this year at the biggest social platform on the planet.
Shades of things to come
First, Facebook vowed to crack down on what they call ‘engagement bait‘ as part of the process of improving the news feed experience for their users (they announced they were turning up the heat on things like clickbait and links to low-quality websites in the Spring of 2017). This latest change was actually announced mid-December 2017, but I’m sure implementation of it has crossed over into 2018.
Recently I worked with a client who wanted to increase traffic to her WordPress website. We applied some standard on-site and off-site SEO techniques to achieve the results shared here. We employed no complicated backlinking strategy and this is not an ongoing $300 monthly service. Yet we improved her web traffic by about 1250% – from an average 20 visitors per month to an average 250 visitors per month – as evidenced by the graphic above (that’s her actual 90-day graph, generated by the 
With Facebook nearing 2 billion monthly active users, it’s evident that Facebook is the world’s largest social network. As Facebook’s reach becomes even more global, its intended focus over the next decade is to bring the world closer together by empowering people to build and support communities on Facebook.
