As small business professionals and entrepreneurs, we probably hear it often, even from our own lips – whether to others or to ourselves – but it certainly bears repeating.
I actually see this ‘quote’ quite a bit around the web and it seems to me it’s a paraphrase of this full quote by The British Bulldog:
“Never give in, never give in, never, never, never, never – in nothing, great or small, large or petty – never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”
In your small business the ‘enemy’ might be failure. Or the competition. Or your own self, getting in your own way. Whatever the case, switch gears, take a step back and reassess, but never, never, never, NEVER give up!