What can you do on your website, in your social media profiles and with email marketing to improve your online presence before the end of the year? Here are three ideas, in no particular order:
- On your website: Make sure you’ve got somewhere people can opt in to join your email community! Once they’ve opted in, this affords you the opportunity to reach out to them, rather than them having to come to you by visiting your website or various social media profiles. All they have to do is open your message when it arrives in their inbox to stay up to date with what’s happening in your business, what you’ve got going on that can benefit them and/or useful tips & tricks you can offer. Of course, offering some kind of incentive (a discount, a free eBook, etc) is a great way to convince them to join and give them a taste of the benefits of joining your list (and there SHOULD be benefits).
- In your social media profiles: Perform a social media mini-audit to ensure you’ve filled in all the blanks, so to speak, on the profiles of each social media platform you participate in. Incomplete info on your social media channels presents an incomplete picture of you and/or your small business, which could hurt your overall online presence. As small business owners with limited time, there’s often a tendency to submit the bare minimum required to get a profile up and running with the intention of going back later to beef it up a bit. I’m pretty sure most of us know how that usually ends.
- With Email Marketing: Send out a year-end “thank you” to your email community (you know, that one you’ve built using #1 here). It doesn’t have to be elaborate or eloquent, it should simply express your appreciation to them for allowing you to visit their inbox upon occasion. That in itself is a big deal these days!
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