3 Creative Ways to Stand Out in Social Media

If you want to stand out from the social media crowd, here are 3 creative things you can do:

Make good use of visual media. The people viewing your social media posts are going to process images and video SO much faster than text, so it’s important to include this visual media in your content. By visual media, I don’t just mean illustrated quotes (although they’re great, effective examples). Video is HUGE right now (I probably don’t even have to tell you that). Graphs, charts, memes, infographics, templates and comic strips are also all great examples of visual media you can create as part of your social media campaigns.

Brand your visual media. While creating your content, be sure to brand it with your logo and/or web address. Whenever possible, be sure to incorporate your brand colors into your created media. Of course, I’m not suggesting you find an image on the web, slap your branding on it and call it your own. No, no! I’m referring to branding your created content, certainly not any curated content. 

Interact with your audience. This idea isn’t creative in the artistic sense, of course, but in the sense that you are creating a community. By answering their questions, expressing appreciation for their feedback and participation, and addressing their concerns, you build rapport with them that creates a sense of know-like-trust.

BONUS #1: If you want to see two of my favorite examples of visual media done right, check out Lynn Bardowski (aka Million $ Party Girl) and Kim Garst (she’d better be good…she’s like the QUEEN of all social media!)

BONUS #2: Here’s a list of some of my favorite tools that will help you in your efforts to create effective visual media. They’re all free or have free versions. Disclosure: A few of these are affiliate links, as indicated by {brackets} below.

Graphics Tools

Basic graphic creation and editing: {PicMonkey} and/or Canva
Infographics: Piktochart
Memes: Meme Generator by imgflip
Comic strips: Stripgenerator
Fun, custom avatar-based emojis: Bitmoji
Facebook cover photo creation: Pagemodo

Video Tools

Editing: YouTube’s built-in tools or Wondershare Filmora if you prefer desktop software
Screen recording: Screencast-o-matic

Image Tools

FREE stock images: Pixabay
Affordable stock images: {123RF}
Up-to-date ideal image size info: Buffer Blog

teach-to-fish-give-a-fish_blogAward-winning web professional Bonny Clayton, aka Your Web Chick, offers web design, support and maintenance for small business, with a specialty in WordPress.

A Tech Geek with a Creative Streak℠, she helps small business owners and entrepreneurs everywhere establish and maintain their online presence. She is committed to serving them according to their needs, whether that means “giving them a fish” or “teaching them to fish”.

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