Remember how you could type a dollar amount in the description for a ‘pin’ and like magic, Pinterest would insert a groovy little banner up in the corner over your image? Well, NO MORE!!
Now, with the roll-out of other ‘enhancements’ in mid-May, Pinterest has done away with those cute little banners (and the little boost it brought retailers and service providers). They are calling these enhancements ‘rich pins’ and while they are great for users because it’ll be easier for them to buy products (as well as use recipes and browse movies), they are likely to prove quite a challenge for small business owners. In fact, if you search for help about rich pins on Pinterest’s site, it ultimately takes you to a page ‘for developers‘. Incorporating these rich pins into your website will require some technical knowledge.
I don’t particularly care for this ‘enhancement’, but if you are intrigued by the idea of rich pins (right now there are three kinds: product, recipe and movies) and feel up to the challenge, you can get Pinterest’s instant answers about rich pins on their website. Steps include inserting meta tags in your website’s code and applying via Pinterest to be allowed to use them. If you’re not tech savvy, you might want to reach out to your web designer for help! In the mean time, my recommendation is that you still include a price in the description where appropriate, even though you’ve lost the little visual cue in the price banner’s demise.