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As video marketing became more and more a requirement of doing business online, I found myself in search of a simple but powerful video editing software tool with little to no learning curve. As a Windows user, I have Movie Maker built in, but I didn’t feel it was user-intuitive and it had some limitations on certain things I wanted to do. My attempts at video editing with WMM often led to frustration and unfinished products.
A Google quest led me to Filmora. I explored the website and what I found there convinced me that it might be just what I was looking for. The fact that they offer a free trial before you buy is a real plus in my book. If you’re anything like me, though, you check out the pricing before you commit to the free trial…in case it’s way too expensive. What a bummer it would be to really love a product and have it turn out to be way out of your price range! Not so with Filmora; I found it to be quite affordable (so you better believe I took advantage of that free trial offer!).
The features that really impressed me about Filmora include:
- Wide range of powerful editing tools
- Variety of native filters and graphic overlays to transform your videos with
- Huge selection of built-on text and titles to help communicate your message with flair
- Motion elements included so you can drag and drop moving graphics into your videos
- Easily combine multiple videos and images seamlessly with transitions
- Library of royalty-free music so you can choose the perfect song to accompany your video
- New collections added every month in the effects store, with bundles of filters, transitions, titles, overlays, animated elements, and other modern video effects (and some of them are free!)
The only issue I’ve had to date (and I’ve been using it for nearly 2 years) is that sometimes the software kind of hangs when I try to open it. Every time that has happened, I’ve killed the task through Task Manager (yep, I’m a Windows user), reopened the app and I’ve been good to go.
Now that YouTube’s native video editor is waving goodbye as of 9/20/17, it’s especially important to find video editing software that achieves what you need when it comes to video marketing for your small business! If the free software included on your PC or Mac just doesn’t cut the mustard, I heartily recommend Wondershare’s Filmora as an affordable alternative. Its delightfully intuitive design makes it easy for anyone to become a great video editor.