Blue verification badges have been around on Facebook for a while now, to show that Facebook had confirmed the Page or profile for a public figure, media company or brand as authentic. But wouldja looky here! Now Facebook has added a GRAY verification badge for certain local businesses and other organizations to let people know they’re authentic as well!
According to Facebook’s own Page Tips (another new feature), verifying your Page has these benefits:
- Showing up higher in search results
- Lets visitors know your Page is authentic
- Early access to new features
I confess, I became a verified Page because Facebook is expanding its live streaming service, rolling it out to verified Pages first. So, yeah…that early access is what prompted me to verify my Page, but that search results benefit is nothing to sneeze at for sure…
Speaking of Facebook Live…it was made available on the Facebook for iOS app in December 2015 and began rolling out to Android devices last week (even though, according to Facebook itself, more than HALF of those watching live videos are using Android devices). Once you’ve got the Live feature, starting a stream will be as easy as tapping the Publish button and then selecting Live Video. Add your description and start filming. Voila! Facebook Live will show you the number of viewers tuning in and Comments will be enabled.
Live broadcasts will remain permanently on profiles and Pages (unless you delete), a slight advantage over Periscope, where scopes reside for only 24 hours. For more on how to verify your Page to get ready for the big roll-out, visit Facebook’s Help Center. And, this just in: if you’re interested in how Live video will affect your News Feed and/or Page reach, check this out.
What’s your two cents on
Facebook’s Verified badges?
Has Facebook offered to Verify
your page yet, and did you do it?
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