I stumbled on this meaty little tidbit on Manta.com and thought it was important enough to repost. So many small business owners are taken in by promises of page 1 Google rankings and immediate results, so they pay exorbitant fees to get on board. But sink your teeth into this (boldface mine):
Investing in SEO? Shop Around
When selecting an SEO provider, you’ll find there are a lot of them, but not all offer the same services – or results. Look for an expert, ideally someone with experience in your industry. And don’t expect immediate results. SEO is a process that builds upon itself and can take time to show value. If someone promises you immediate results or guaranteed rankings, be concerned.