May 02
As small business professionals and entrepreneurs, we probably hear it often, even from our own lips – whether to others or to ourselves – but it certainly bears repeating. I actually see this ‘quote’ quite a bit around the web and it seems to me it’s a paraphrase of this full quote by The British Bulldog: …
Apr 30
Social Media Marketing is an absolute necessity for small businesses that want to compete in today’s marketplace, and it’s not enough just to blog or post on Facebook. The most successful marketing campaigns are multi-faceted, utilizing various social media outlets to get your message to your potential patrons. To accomplish this, using the built-in “publicize” …
Apr 20
PayPal is great for accepting credit cards online, but if you’ve always wanted to accept credit cards in-person and thought it was too expensive or didn’t want to mess with cumbersome equipment, then this app/gadget is for you! Square is totally free (you don’t even pay shipping for the card reader that plugs into your …
Apr 18
Where do I begin to sing the praises of this indispensable tool?!? It’s not just great for small business owners, it’s a fantastic little tool for anyone who keeps any kind of lists, notes, memos, etc. Using Evernote is like having a portable, digital bulletin board with you everywhere you go. Jot a text note …
Apr 13
All small businesses should have a contact management method in place. Tossing the cards you collect at various events into a shoebox doesn’t count! To build your business and keep it going, you need to be able to actually reach out to those potential clients/customers as well as keep in touch with your existing client …
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