As small business professionals and entrepreneurs, we probably hear it often, even from our own lips – whether to others or to ourselves – but it certainly bears repeating.
I actually see this ‘quote’ quite a bit around the web and it seems to me it’s a paraphrase of this full quote by The British Bulldog:
“Never give in, never give in, never, never, never, never – in nothing, great or small, large or petty – never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”
In your small business the ‘enemy’ might be failure. Or the competition. Or your own self, getting in your own way. Whatever the case, switch gears, take a step back and reassess, but never, never, never, NEVER give up!
Social Media Marketing is an absolute necessity for small businesses that want to compete in today’s marketplace, and it’s not enough just to blog or post on Facebook. The most successful marketing campaigns are multi-faceted, utilizing various social media outlets to get your message to your potential patrons. To accomplish this, using the built-in “publicize” options of your blogging program is a good place to start, but what if you have something to say or share outside of your blog, or if you want your campaign to be more multi-dimensional? Don’t forget, your blog program doesn’t add hash tags and @ signs to help your Tweets stand out and get seen. That’s where a social media dashboard – my pick is 
Where do I begin to sing the praises of this indispensable tool?!? It’s not just great for small business owners, it’s a fantastic little tool for anyone who keeps any kind of lists, notes, memos, etc. Using 
