Nov 24
Displaying gratitude on social media is one effective way for your small business to draw its online audience closer and establish loyalty among its web community. Here are 4 easy ways you can do that: On Periscope, you can thank your active viewers for their hearts and other interaction during a broadcast. After the broadcast, fullScope.tv …
Sep 06
It seems like there’s some confusion out there when it comes to running contests on your Facebook page. Simply put, YES YOU CAN do it! Whether it’s to try to GROW your audience or to simply give back to your existing audience (or, if you’re like me…a little of both). Some people seem surprised when I …
Mar 01
Blue verification badges have been around on Facebook for a while now, to show that Facebook had confirmed the Page or profile for a public figure, media company or brand as authentic. But wouldja looky here! Now Facebook has added a GRAY verification badge for certain local businesses and other organizations to let people know …
Mar 27
Let’s face it, as small business owners and entrepreneurs, we’re all looking for ways to save time and frustration. We’re always on the lookout for shortcuts to all things that will represent us and our companies as the fabulous entities we are. Finding great tricks to improve our online presence is no exception. Each of …
Nov 25
In case you’re wondering what the heck happened to Part I, you can check it out here, a reprint of the original blog post I wrote for Interconnections for Women (they disbanded in December 2014). You probably know by now that you really should be using social media as part of your marketing efforts for your …
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