In case you’re wondering what the heck happened to Part I, you can check it out here, a reprint of the original blog post I wrote for Interconnections for Women (they disbanded in December 2014).
You probably know by now that you really should be using social media as part of your marketing efforts for your small business. But if you’ve been putting it off and/or don’t believe your endeavors will translate into traffic (and, in a perfect world, sales/conversions), grab a pen! It may be time to ask yourself a few questions and mend your ways for the sake of measurable ROI (return on investment…of your time).
#5: Are You Posting Too Much? Not Enough??
In most cases, too much of a good thing is too much of a good thing. A recent survey I did of my followers put “posting too often” or “only posting advertising” among their top annoyances in social media. Annoy them enough and your followers will begin to ignore everything you put out there or, worse yet, unfollow you. By the same token, you don’t want to post too little and wind up fading into the background of your audience’s virtual mind.
Bottom line, it’s all about balance. You need to put yourself in front of them enough for them to remember you but not so much that your communications become like “white noise”. The general recommendation for the biggest social media channels are as follows (and I agree with these): blog a minimum of twice a month (if you can do it once a week, even better), post on LinkedIn weekly (if your target audience is on LinkedIn), update your Facebook page daily (but no more than three times a day, and spread them out), tweet 3 – 5 times daily (if your peeps are there – again, spread ‘em out) and spend about 15 minutes, 3 or 4 times a week on Pinterest (if your industry aligns with those users).
